Today’s marketing landscape is about digital. Unfortunately according to McKinsey, 70% of digital efforts fail.
Why? Ask your head of marketing...oh wait…that role has been a revolving door of individuals focused on building digital strategies by either onboarding the latest “cool tools” or chasing strategies du-jour.
In fact, the average tenure of CMO's is just over 3 years. Worse than CIO's, a role long considered to be the revolving door of corporate execs. And the tenure is getting shorter and shorter...
I know, google "marketing consultants" and you’ll find thousands.
They tend to fit in two categories…either “strategic“ consultants that are very high level, but don’t understand digital or technology in general. They’re great at telling you basic marketing 101, the four P’s.
At the other end you’ll find deep practitioners, technically adept, but don’t know the fundamentals of marketing snd strategy.
Well, both are important. Unfortunately, most of today’s marketing consultants have evolved into the latter. They’ll tell you to buy this tool or that tool, and you end up stuck with lots of tools that nobody uses, or worse, result in accelerating the implementation of the wrong marketing strategies.
We discovered there’s a need for a different kind of marketing consultancy.
MarketingFortis consists of professionals that understand business, marketing, and technology. We’re built on a foundation of marketers that understand technology - what it can and cannot do for you.
The Founder of Marketing Fortis has over 25 years of expertise in practical marketing and technology. Our small, but global network bring similar backgrounds in both marketing and tech.
We're getting ready to open our doors...so stay tuned for more.
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